Pinterest Ads

Last updated: September 24, 2026

This article covers connecting Pinterest Ads to Polar and the metrics and dimensions available once it's connected.

Connecting Pinterest Ads

Add Pinterest Ads from the Connectors page in Polar. To attribute Pinterest traffic with the Polar Pixel, also set up your tracking parameters using the Pinterest Ads Tracking Parameters Guide.

Available metrics

You can use these metrics in your dashboards and custom tables and charts.

Raw metrics (taken directly from Pinterest)

Computed metrics (calculated from raw metrics using Pinterest's definitions)

  • Clicks

  • Impressions

  • Outbound Clicks

  • Spend

  • Total Conversions Checkout

  • Total Order Value Checkout

  • Average Purchase Value

  • Cost per Checkout Conversion

  • CPC

  • CPC (Outbound)

  • CPM

  • CTR

  • CTR (Outbound)

  • Order Rate

  • Revenue per Click

  • Revenue per Impression

  • ROAS

Available dimensions

You can break down Pinterest Ads data by:

  • Account currency

  • Account ID

  • Account name

  • Campaign

  • Campaign ID

  • Campaign status

  • Channel

  • Date

  • Device

For the full, up-to-date list, open the metric or dimension picker in any custom table and search for "Pinterest".

Why Pinterest numbers may differ from Polar Pixel data

Pinterest Ads metrics use the attribution settings configured in your Pinterest account, so they can differ from Polar Pixel conversions. See Troubleshooting Data Differences Between Polar and Your Ad Platform.