Can I change the attribution window for my ad platform data?

No. Ad platform metrics in Polar, such as the conversions and conversion value reported by Meta or Google Ads, use the attribution settings configured in each ad platform. Polar inherits these settings and does not override them.

What this means

• Platform-reported metrics in Polar are based on the same attribution settings you use in that platform (for example, Meta's 7-day click, 1-day view).

• If you want this data to use a different window, change the attribution settings in the ad platform itself.

Need a window you can adjust in Polar?

Use Polar Pixel metrics instead. With the Polar Pixel, you can choose the attribution model and set the lookback window directly in Polar. The lookback window defaults to all time, and you can shorten it to any number of days. See Understanding Attribution Settings for details.

Why Polar Pixel and platform numbers differ

Because ad platforms apply their own windows and each claims credit for sales it touched, platform-reported conversions are usually higher than Polar Pixel conversions. Learn more in Troubleshooting Data Differences Between Polar and Your Ad Platform.