Klaviyo Tracking Parameters Guide

Set up UTM tracking in Klaviyo so the Polar Pixel can attribute orders to your Klaviyo campaigns and flows. For why tracking parameters matter, see the Universal Tracking Parameters Guide.

Set up UTM tracking in Klaviyo

1. In Klaviyo, go to Settings > Other > UTM tracking.

2. Set these UTM parameters:

   UTM parameter	Campaign value	Flow value
   Source	Klaviyo	Klaviyo
   Campaign	Campaign name	Flow message name
   Id	Campaign ID	Flow ID
   Term	Klaviyo profile ID	Klaviyo profile ID

3. Turn on Automatically add UTM parameters to links.

   

4. Click Save.

Check your campaigns and flows

Klaviyo only adds the parameters to messages that are set to include them.

1. In each campaign's settings, make sure tracking parameters are always included.

2. Check that the same setting is on for every email in your flows.

   

FAQs

Which channel does Klaviyo traffic show up as?

Email/SMS. Polar's default channel grouping puts sessions from Klaviyo in that channel. See Understanding Channel Grouping.

Do the new settings apply to emails I've already sent?

No. Only messages sent after you turn on UTM tracking include the parameters, so attribution for Klaviyo improves from then on.