Klaviyo Tracking Parameters Guide

Last updated: September 17, 2026

This guide details how to set up optimal tracking configurations for Klaviyo.

Overview

This guide walks you through configuring Klaviyo tracking parameters to optimize tracking for Polar Attribution. For more details on the importance of setting up tracking parameters, refer to this article.

Step-by-Step Guide:

Step 1: Access Your Klaviyo Account

  • Click this link to navigate directly to UTM Tracking in Klaviyo.

  • Or, go to Settings -> Other -> UTM tracking

Step 3: Add UTM Parameter Values

  • Configure the following UTM parameters with the corresponding values:

UTM Parameter

Campaign Value

Flow Value

Source

Klaviyo

Klaviyo

Campaign

Campaign Name

Flow message name

Id

Campaign ID

Flow ID

Term

Klaviyo profile id

Klaviyo profile ID

Step 4: Enable Automatic UTM Parameters

  • Toggle the Automatically add UTM parameters to links option.

  • Click Save.

Step 5: Include Tracking Parameters in Campaigns and Flows

  • Ensure your campaign settings are configured to always include tracking parameters.

  • Verify that the same settings are applied to every email in your flows

By following these steps, you’ll ensure that Klaviyo tracking parameters are properly configured, improving data accuracy in Polar.